Seo Resource Guide

Search Engine Optimization with PHP

man414 — Sun, 28 Feb 2010 12:56:57 +0000

PHP is great for SEO it’s a fast server side language that is usually used with mysql
In creating relevant and fresh titles and while making simple modifications to many scripts its good to use PHP. Title tags of the page should reflect the page in true sense, for that SEO should pay special attention to this as on page factor.

PHP pages have a reputation of being more or less different to SEO than static HTML pages. Some time these questions come to mind of many webmasters. If I use PHP for my developing website will it be SEO compatible? And in PHP if use post method then will it be a problem? I mean the search engine spiders won’t be trapped? Yes, it will be indexed by search engines. File types don’t matter in ranking; PHP and HTML are treated equally. PHP is a server-side scripting language and is SEO Compatible. PHP is fully SEO compatible as far as I know this is because the search engines will see the output of the PHP and not the PHP code itself.

PHP is a server side scripting language that the most web developers use to create dynamic WebPages. When you call a PHP page from your browser the PHP code will be executed on the web server and the PHP parser will then send the HTML output to your browser. Developing your WebPages with PHP will not harm your Page Ranking and it is fully SEO compatible. I don’t see disadvantages of PHP in SEO.

What you have to keep in mind while SEO’ing your PHP pages is to create them in such way that they should behave like static pages. You can also use Apache to fake static looking URLs if you have a large site. Most SEO finds difficulty in getting their dynamic pages indexed because dynamic pages are created with GET variables. SEO peoples get irritated if search engine spiders reject cookies. Also avoid use of question mark in URL because google crawl those pages very slowly. A descriptive and catchy page title is one of the key elements of SEO – whether or not your site uses PHP – since it becomes the linked title of your search engine listing.

Few things SEO people should always keep in mind are:-

1) Code should be error-free and standards-compliant.

2) Make use of relevant keyword to your subject.

3) Enable other websites linking to your site with copy & paste code. Reciprocal links build partnerships and enhance page rank. But at the same time beware of link farms and spammy websites.

Link Building

man414 — Wed, 10 Feb 2010 11:51:05 +0000

Link building is essential strategy for web site optimization. It is also known as link popularity. Everybody wants their site to rank higher in search engine. Search engine also gives lot of importance to website that has more number of incoming links but they should be relevant. In other words one can say link building is one of the important factors in achieving higher rank. It boosts your sites popularity and traffic. Inbound links play major role in getting top ranking in various search engines. Foremost thing is make sure your site has genuine content. Yet link building is time consuming process yet unvoiced. Search engines devalue that site which has artificial created link.

Select your targeted keyword and search in major search engine. Thus search engine itself tell you which sites are good for your targeted keyword. Visit those sites and select few related to yours sites. Make analysis of those sites and their back links. Write to the webmaster of site which you find good to be associated with. Always select subpage which is more relevant to your site and have your keyword in their url. Offer them a back link with good placement. Chances of they accepting your proposal would be higher, if you place their link on your site and give them url of their link placement on your site. While giving them link text ensure it is in proper html format.

Make an effort to get more links for edu. Or govt since they are trusted by search engines. It’s not that difficult to get these sites. Try this string in engine for .edu sites- site:.edu inurl:blog “your website keyword” and for .govt sites- site:.govt inurl:blog “your website.

You will find lot of sites on SERP. Go through many sites and their blogs, find your keyword there. If possible comment on their blog. Offer your services to them. Tell them what you can do for their site and how it going to benefit them, in exchange ask for a link on their blog page. If they find your services really practical, they will surely offer you a link.

While building links stay away from link farms and also avoid bulk link exchange strategy.

In building link keep in mind that number as well as quality of sites coming to your site is also consider by search engine. It is advisable to avoid link on page which is in bad neighborhood.

After being frosted if you want to outsource link building process to any firm or company, ask them on how they develop links. What type of links they produce one way or three ways? What languages their link developer’s know? What expertise does the person managing your link development strategies posses?

Reciprocal links:

Reciprocal linking is being done to influence the search result. In reciprocal linking you can exchange text or banner link with that site which is similar to your site in a way. Some people say google doesn’t like reciprocal links as it like one way link exchange. But I don’t believe this.

Three way link exchange:

In effort to show link building natural, from my point of view three way link exchange is good. any how search engine come to know about this but that doesn’t make any impact on your ranking.In this type of reciprocal linking three different domains are involved. If in this type of linking do not link back.

Watch this video on link building.

Identity theft at Social media

man414 — Mon, 01 Feb 2010 12:09:41 +0000

Be aware of the theft of your brand or your name at social media sites. Protect your identity or business at social media sites before any one use it for registration on any social media site. Your name or brand can be use by someone at twitter or my space. It could affect your business. If you don’t want to worry about this, act fast and protect your identity at social media sites. It’s annoying your name or brand if being use by someone else. This may not be a cyber squat or identity theft. Its irritating, troublesome even if someone else having the same name or brand that of yours and he was first to use it for social media. So don’t let anybody to spoil your hard earn brand name. If you want I can do manual registrations for you to as many as possible social media sites for just $10. On completion of the registrations I will confirm emails and supply you with the account details.

SEO services in India.

man414 — Sun, 31 Jan 2010 08:35:44 +0000

SEO services in India making use of state-of-the-art SEO techniques & brings higher ranking on all major search engines with an improved business performance. Indian SEO professionals are dedicated, systematic in work procedure, with excellent customer support & short turn around time of result delivery. Indian SEO companies providing customized SEO packages keeping in mind changing market need. SEO Expert practices ethical SEO techniques and adapts customer centric approach to provide benefits of economical SEO services. They provide services to different type of business house from small to large size companies at affordable price. SEO companies helping clients all over the world to attain high search engine placement for their sites with competitive price. SEO Company in India UK has come with plans that suits their client need with affordable price. Each business individually needs different set of SEO package to improve their business performance. Not a single common SEO strategy can fulfill the specific marketing needs of each individual business. Before selecting SEO package which few companies are offering size and the type of the business need to be taken into consideration. Newly Start Company who have never availed professional SEO services gets confused in selecting its SEO plan to promote its business. It’s better to start with cheap SEO services.

Those who facing stiff competition and want to increase their web presence can opt for affordable SEO services plan. And those who want best services can go for best SEO services.

SEO experts in India are committed to bring the benefits of natural SEO through their carefully tailored SEO services. Global client finds SEO services highly useful in India

Mobile location is the new SEO

man414 — Fri, 29 Jan 2010 18:23:35 +0000

According to Mobile Marketing Watch, “With traditional search, SEO, or Search Engine Optimization, is key to getting your site noticed.” But with mobile search, “location is the primary attribute that determines who sees your site and when.”

One more reason for local media to get involved now delivering mobile content and data: location optimization for search engines.

Google launched Click to Call Phone Numbers in Mobile Ads …

man414 — Fri, 29 Jan 2010 18:12:51 +0000

This is really cool that google ad word team has launched click-to-call project again. Web user now can easily contact their local advertisers because google has launched click-to-call phone numbers in local ads on mobile devices. Google had launched this project couple of year ago but abandoned this project. Google alone is not using this technology. Now advertisers got power to provide clickable number with their ad. It enables consumers to do location specific searching and contact supplier or advertiser located nearest to his place.

Google will not share your number with anybody, even google server will destroy your number after a while.

Online Social Networking Sites

man414 — Mon, 07 Dec 2009 12:35:30 +0000

Online social networks provide a valuable way for people to connect, share interests and stay in touch across the miles. One can make new friends and get in touch with old ones. There are hundred of social networks on the internet with increasing number of users. This social network provides communication tools, messaging platform which enable its users to share information and make friends join groups and find romance. After finding like minded peoples you can add them as friend asks them to do the same and start making communication. Myspace, facebook, twitter are popular networking sites. Purpose of a web base social network services is to build online communities of people who share common interests. Most used social networking sites are twitter and facebook. Recent study showed Teens are addicted to social networking sites. MySpace, twitter and Facebook are big players of social networking field. This social network allows users to set up a profile, upload pictures share pictures and post continuous updates about what they are doing at any given moment, either by logging in or sending a text message via phone. Status updating is easy way to keep your friends and family updated on things you want them to know. It’s for everybody from dogs to moms and shoppers to booklovers irrespective of the ear they belong to. Lot of people use computers and feel the need of communicating with another person probably someone with similar interests. Manny SEO people use social and networking sites to influence search engines.

Many social networking sites dominate social media; here is the review of few.

Facebook.com

It was initially only for college students. Facebook is a social networking site that connects people with friends and others who work, study and live around them. Facebook helps you connect and share with the people in your life. Users can add friends and send them messages, and update their personal

Twitter.com

Twitter is a site that helps you read your friend’s messages .Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Myspace.com

Here you can find friend class mates and new people. You can customize your profile, share photos watch videos, create blog and also add application of your choice.

Orkut.com

Orkut is a free-access social networking service and very popular in India. Orkut was created by Orkut Buyukkokten. Here users create their profiles and provide detail about their personal social and professional life. Users add friends create group and communities. You can update your profile and add pictures and videos.

Link Building

man414 — Fri, 23 Oct 2009 12:58:30 +0000

Link building is essential strategy for web site optimization. It is also known as link popularity. Everybody wants their site to rank higher in search engine. Search engine also gives lot of importance to website that has more number of incoming links but they should be relevant. In other words one can say link building is one of the important factors in achieving higher rank. It boosts your sites popularity and free traffic. Inbound links play major role in getting top ranking in various search engines. Foremost thing is make sure your site has genuine content. Yet link building is time consuming process yet unvoiced. Search engines devalue that site which has artificial created link.

While building links stay away from link farms and also avoid bulk link exchange strategy.

In building link keep in mind that number as well as quality of sites coming to your site is also consider by search engine. It is advisable to avoid link on page which is in bad neighborhood.

Reciprocal links:

Three way link exchange:

Importance of Keywords

man414 — Tue, 29 Sep 2009 11:05:10 +0000

What is keyword? Keyword phrase used by a search engine in its search for relevant web pages is keyword. Keyword is an index entry that identifies a specific record or document. Keyword search gives you the ability to search profiles for specific words or phrases. Whether it is website optimization or blog optimization search engine spiders should easily come to know what your content all about is. The basis of all search engine rankings is keywords. Deciding on the list of keywords you have to before hand think what people will going to use to find your products. You have to be extra cautious while selecting keywords. There are many useful and valuable keyword tools to help you find this information and to generate keyword ideas. Some of them help to find how particular keyword is used by different web pages. There is one tool called Keyword Explorer – A simple solution to check and brainstorm for good, keyword optimized titles for your web pages.

For that you just type in the keyword phrase you want to use in your web page title or heading and click Analyze. You will soon get a snapshot view of how that keyword phrase is used by different web pages. Some people think using proper keyword doesn’t make big difference but when it come to To drive traffic to your website do you know which keyword to be choose? While selecting keyword take into consideration what kind of visitors you want to visit your website. Before finalizing keyword think about all the words related to our business or services. If you find it difficult take opinion of your friends and colleagues

Be specific while selecting keyword. Don’t use common words like and, the and avoid using irrelevant keywords. Think from the point of view your visitor or target user. Visitors has tendency of using all sorts of keywords. It is always advisable to use long tail keywords.

Well researched keyword should be placed in HTML Title

URL
Meta description
ALT tags
Comment tags
Text of the page

Must read unique articles,latest news and tips about Search Engines & Search Marketing -Seo Resource Guide

man414 — Fri, 20 Feb 2009 12:03:38 +0000

Let’s begin with keeping in mind two things. Why does my website need SEO? Why do the search engines need SEO? The Internet is ocean of websites. Data on the Internet is accessible to all. All search engines help people to find information stored on other sites. Huge number of Internet users find new web sites by using a search engine. When searcher type a search query term into a search engine, the search engines might go through their indexes, and try to find the most relevant and important pages in their databases for the word or phrase that he want to find out more about. Queries may be proper nouns, name of particular person, places or things. Big proportion of search queries is combinations of proper nouns and nouns. So it is important to understand what they are looking for when they search. Your site may provide content, services, products, or information search engines are a primary tool of surfing for almost all Internet users. Your site must be found by search engines and your content should be stored into their database if it is not done then you could miss out on the marvelous opportunities available for your website. If search engine robots find your site well structured chances of getting it indexed are better.

Area of SEO emphasis on discovery of the good keywords and phrases that will help one’s site to become search engine friendly in order to generate traffic. Promotion of the unique value of the site by link building. For marketing and optimizing any given site, extensive databases of keywords come handy. To fetch good traffic from search engines website need improvisation internally as well as externally through active practice of SEO to optimize website. Many SEO professionals believe that optimizing a web site for search engines require to look at so many unique factors. Some of them may have a highly specialized focus or some of them may have broad and general approach. They look as effective tool while carrying SEO campaign. SEO consultant must know how Search engine Algorithms behaves. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic; the site receives from search engines. Most important is optimization methods are always up-to-date and effective.Lot depends on which technology and tools are use in creation of webpages. Make sure search engine optimization methods are always up to date and effective. Try all things right from PPC to Social media, if you want yours or your client’s site be on top.

Search Engines Market Share: